Rapeseed oil also showed a tendency to expand market share

Due to the small pack edible increasingly welcomed by consumers , so a small pack edible oil will be further rapid growth in the past five years, and gradually replace or even completely replace feed mill plant edible oil market. COFCO also agree with this view , " small package oil consumption in alternative trend is clearly showing the consumer to upgrade edible oil market situation , market share shrinking year by year soybean oil , sunflower oil, corn oil sales expanded each year , canola oil also showed expand market share trends . " said branded consumer pack edible oil market stage has come as donut maker machine should seize the " smile curve " at both ends , continue to strengthen brand building in the downstream , to adapt to market changes, thereby promoting the overall value of the upgrade.